Traditionally in the old times people used newspaper to spread the word around. Now a days, you can spread your message using social networking sites like Facebook and Twitter.
Let’s first understand the basics as to what is Social Media? Social Media is also popularly referred to as web 2.0 and is a new and innovative way of getting one’s views and information across to others in an interactive platform that has proven to be quite effective and popular.
When I talk about interactive social media platforms, I am referring to Facebook, Twitter, Instagram, etc.
Now to answer your question as to what exactly is Social Media Marketing? Well, Social Media Marketing refers to the process of gaining traffic or attention through various social media sites (facebook, twitter, instagram, and more..).
Social Media Marketing uses social media platforms such as –
Due to its high popularity ranking through the continual use, the implementation of social media has become a very important part of internet communication.
This is also popularly considered a powerful venue for advertisers to create interest and traffic for their respective products or business endeavors.
Let me point out some of the benefits of using Social Media Marketing
Firstly, Social media marketing is a powerful tool for creating Brand awareness. Generating brand awareness for your business or any sort of business is vital and if you use a powerful social media platform like Facebook, it will effectively provide some great exposure.
Secondly, Customer Engagement. Most people today would prefer to be able to engage or connect with other individuals rather than machines.
Thirdly, Drive Traffic. Social media marketing has proven to be a very competitive way to draw traffic to one’s site without high cost compared to some of the other online tools may require. In some ways it is also considered a rather exciting way of communicating your business information yet keeping it light and accessible.
Finally, how about Lead Generation? Personally, I feel the use of social media marketing is able to play an integral part in the lead generation process for my Affiliate Marketing business. Using social networking platforms like Facebook, Instagram and twitter are a definite value added service.
Here is an awesome video which I really like as to How Social Media Marketing is Important for your Business/Brand –
Hope this helps!
Over to you!
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All the best,