Why early spotting Social Media trends for 2019 is Crucial?
As the active digital marketers/ MMOers, we are all aware of how fast the digital marketing landscape evolves and how important of a role social media has on our business strategy.
In order to keep ahead of our competition, enhance our brand awareness as well as boost sales, we need to study and spot early what may significantly play out as the social media trends for 2019.
Here is a cool video, which I would like to share about Digital Marketing Trends for 2019 by Marissa Romero. In her video, she talks about the idea she thinks are going to be absolute best for digital marketing for 2019. The online business world is constantly changing but it’s for the good of the consumer!
One shall more than likely make things harder to reach than they need to be, if without mastering social media trends for 2019.
While there is no rule book to apply on what exact directions social media trends in 2019 can take place, we’ve plunged deep into investigating and compile the major current developing media trends, to give you a comprehensive outlook at how the ever-changing social media landscape may turn out to be in the next year.
SOCIAL MEDIA TRENDS FOR 2019
Influencers (KOLs) Marketing
Social media influencers (KOLs) are a new age and highly credible version of trendsetters, as they are tended to be preferred over celebrities when it comes to user buying decisions. In fact, surprisingly, many of which having more followers than small nations.
It is said that their opinions are helpful to your social media marketing because they’re usually regular people that your customers can relate to. Plus, unlike celebrities, not all influencers are crazy expensive to partner with. Therefore, teaming up with influencers is more pertinent and recommended than ever before.
That is why influencers marketing stays on top of social media trends for 2019.
YouTubers are the best example of people who market products and businesses to viewers. Any time you see a sponsored video by anyone with hundreds of thousands of subscribers, you’re watching someone who’s considered an influencer.
Here’s a cool video about How to Make Money on YouTube with Influence Marketing by Think Media.
By reaching out to influencers on YouTube and even other social media like Instagram, you’re getting other people who come off as normal, everyday people to promote your products. They’re people we feel we can trust, and that goes a long way in a market where customers are hesitant to trust big companies (which associating with big “stars”).
(If you concern to be an influencer on Youtube, read our article on How to increase Youtube subscribers)
User-generated Content (UGC)
Gone are the days where audience reception was primarily a passive process. The audience of today, the Generation Z-ers, who thrive on their relationships with brands being authentic and meaningful, wants to be involved, interact, react and co-create.
Therefore, User-generated content, which can be referred Word-of-mouth referrals, created by unpaid fans in the form of photos, videos, or memes, still play a significant role in this technology-driven market as one of the social media trends for 2019.
Why? Because flashy ads and inauthentic pitches have lost their power in the world of marketing as customers want a story behind the product. Like we just mentioned about influencers playing a big role in social media trends, people also wanted to see products being used in real-life situations.
UGC personalizes products in ways businesses simply can’t. That accounts itself for one of the social media trends for 2019.
So, how can you implement this? I personally feel coming up with a unique campaign idea that urges consumers to engage, as I have discussed in my previous article Three Ideas to Promote Your Brand at Christmas.
Ephemeral (Short-lived) Content
Mobile usage and shorter attention spans will continue to increase the popularity of short-lived content in 2019.
As you may wonder, we are talking about the story feature (non-permanently snack ads, bite-sized videos, pictures, text slides…) on Instagram, Facebook, Snapchat, etc. that is available for your eyes within 24 hours only.
While there are around 900 million users together worldwide are experiencing this type of content, it’s getting harder to resist the subconscious seduction this strategy operates upon social media trends for 2019.
As a result, digital marketers/ MMOers who can take advantage of the phenomenon FOMO (Fear Of Missing Out), or “get them while they last” will win the game.
This is your chance to really put your strengths forward and create impulsively, ‘in-the-moment’ consumption content for the present moment, as a primary way of information dissemination that is favored by a large group of social media users and is enriched with short yet powerful visual communication.
This can include everything from insights to product promotions, company updates, video content and influencer marketing, UGC via events, and more…
The ‘storily’ format is likely to become the primary social sharing feature, overtaking the News Feed layout, as is one of the social media trends for 2019. Whether you have a chance to apply it, step your best foot forward: Go flashy, go vibrant and be bold.
(You may refer to a few tips on How to make your posts go viral on social media to leverage your work better)
Messenger & Chatbots marketing
Speaking of social media trends for 2019, Messenger & Chatbots marketing must be heavily factored in. This is a great way to increase engagement throughout the customer journey. You are advised to study your best ways to keep your audiences aside, once they arrive.
Messenger Marketing: Customers are already utilizing private messaging on social platforms like crazy. So, as a business owner looking for marketing opportunities, you’ll need to approach customers where they already are.
This is why messenger marketing is successful, as it allows businesses to place their ads in private messages directly sent to customers.
FYI: Facebook messenger has a Click Through Rate (CTR) of 80%. This has huge market potential.
Chatbots: The beauties that delivered from chatbots is saving you the hassle, as you don’t have to be in front of your screen at all times to assist your customers, as well as enhancing the productivity level of customer service while eliminating the possibility of human error. Since 80% of businesses aim to implement chatbots by 2020, this is one of the foreseeable social media trends for 2019.
With messenger apps and chatbots, the lines of communication between you and your customers are wide open than ever.
Throughout this article, we have listed down the prominent social media trends for 2019. Some of them may fade away while others will last longer, but we will see them become more widespread and usable in the next few months at least. Time will testify. So, for now, let’s stay ahead of the curve and make social media trends for 2019 to be your friend along.
Over to you!
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