I strongly feel Viral Marketing is an essential tool to build a strong traffic for your website by using social media for viral marketing.
When it comes to viral marketing, following concepts matter the most:
- Shock Value
- Emotional quotient
- Identifiers and Reliability
Personally for me Viral Marketing is the sum of few or all of the above mentioned elements.
While there are details that add to the virality of an add or marketing campaign, it is hard to determine the impact or boost.
Now on the other hand, when it comes to the Power of Social Media is to advance a campaign through your content.
Sharing of the things you like on social media will make any post go viral. In order for your viral campaign to be successful, you must ensure that people really enjoy and feel good about spreading the message, people are encouraged to pass on a marketing content to other people.
The social media campaign should be a good continuation of brand’s existing social voice and style.
If you keep posting on Social Media sites such as Facebook or Instagram, your contents start getting organically ranked on Google Search Engines. But this whole process takes time!
Keep Updating Your Contents On A Regular Basis:
For having a good effective Viral Marketing strategy using the Social Media Platform, your contents should be updated on a regular basis and when I mean posting contents, it should be fresh quality content appealing to your readers and the keywords which you add in your contents should be competitive keywords.
Search Optimized Keywords are very important because some of those keywords get ranked high on Google Search pages. Personally, I am a big fan of SEM Rush. SEM Rush has the largest database of scraped Google Results.
Not only for keyword analytics and finding the best optimized keywords, SEM Rush could be used for:
- Website Management and Performance Tracking
- Ranking Comparison and Tracking
- Keyword Research
- Competitor Analysis
Even when you are posting contents for your blog, it is essential to have a less competitive keyword which you use and at the same time yielding a high search volume.
Using The Right Hashtags #:
Now, finally, I am going to talk about the importance of using the right hashtags, especially when it comes to using them in your Instagram Marketing Strategy.
A #Hashtag can expand the post’s reach beyond those who follow you.
This makes a universal tool for generating greater engagement.
There are plenty of easy ways to incorporate keywords into your communication plan.
By choosing carefully selected keywords and hashtags throughout your website, blog and social media outlets, such as Instagram, content marketing campaigns improve the consumer’s overall experience.
Here is a video about How to Use Hashtags On Instagram in 2018 –
Now, coming back to incorporating hashtags for your Instagram posts, you see, when you post something on Instagram and use competitive hashtags, your posts get automatically posted on those hashtag pages in Instagram.
This is a great way to increase your posting exposure and increase your followers on Instagram and it’s very organic, as well.
Below is a sample of one of my Instagram accounts which I manage.
Observe, how I incorporate the right types of hashtags on my posting description page to generate user traffic engagement and get new followers:
Over to you!
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All the best,