Two Most Popular Social Media Sites in Vietnam

Two Most Popular Social Media Sites in Vietnam
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Living in Vietnam for four years now, I can confidently state that most Vietnamese youth population are hooked on to two most popular social media platforms, namely, Facebook and Zalo (Vietnamese version of Line, WhatsApp).

Facebook is the number one social media platform used by most Vietnamese population.

Primarily most Vietnamese use Facebook for sharing their status updates, running their online shops (buy-and-sell items), creating Facebook pages for starting their online shops, and doing a live stream for selling stuff like bags, clothes, perfumes, shoes, etc.

It’s no surprise that Vietnam ranks seventh among the countries with the biggest number of Facebook users.

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The statistics show the number of Facebook users in Vietnam from 2017 to 2023. As of the second quarter of 2017, the social network was accessed by 2 billion users every month.

In 2019, the number of Facebook users in Vietnam is expected to reach 45.3 million.

Overall, Vietnam has a 40 percent active social media penetration rate.

And below are the statistics of the Leading Countries based on the number of Facebook users as of April 2019 (in millions).

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There are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook Audience size. Apart from India, there are several other markets with more than 100 million Facebook users each: the United States, Brazil, and Indonesia with 190 million, 120 million, and again 120 million Facebook users respectively.


Now, let me move on to talking about the Zalo app.

What is Zalo?

Zalo is an app which was released in the Vietnam market on August 8, 2012.

It is the market-leading messaging app from Vietnam.

Zalo is also a great chatting app, to find users close to your area of proximity and joining different chatting groups.

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The Zalo app can be run both on Android and iOS versions.

Zalo pay is another feature which allows users to link a payment card (Vietcom Bank, ACB, Agribank, Sacombank, TP Bank, etc.) in partnership with different Vietnamese Banks to make peer-to-peer payments, pay via NFC, QR Codes, as well as purchase products and services online, mobile top-ups (Mobifone and Vittel – two largest telecom providers in Vietnam) and pay their utility bills.

Some talks are going around that Facebook will buy out Zalo Pay (currently in talks with the Military Commercial Joint Stock Bank, a unit run by Vietnam’s army) to pilot Facebook Payments with Vietnam.

With regards to Zalo users in Vietnam, it has now more than 100 million active users.

The app is also increasingly popular in countries with a large Vietnamese community, such as the U.S., South Korea, and the likes of Russia.

They even have rolled out with their fun animated emojis which you can use to express your chat emotions when chatting with your friends. It’s pure fun :-)

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Introducing Zalo Video Call

Zalo Video Call is a great alternative to Skype and the video call connectivity is better than Skype and WhatsApp.

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As an expat living in Vietnam, I enjoy using Zalo for connecting with new students to expand my private teaching business called Learn English Vietnam.

Not to mention, I am also a professional digital blogger :-)

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And, below is a screenshot of the various features being offered to its Zalo app users –

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Finally, to conclude, Vietnam’s internet penetration reached 52% of the population in 2016 which smartphone users accounted for 72% in urban areas and 53% in rural areas across Vietnam.

This makes Vietnam one of the fastest-growing adopters of smartphone users in Southeast Asia.

The introduction of 4G in the country – along with lower-priced smartphones and service costs shall also act as enablers and provide the necessary means for digital payment services across the country.

Hope this helps!

You may also wish to check out my previous written article post on Why Vietnam is a Great Digital Nomad Destination in 2019

Now, over to you!

Let me know your thoughts or suggestions in the comments below.

And if you like it, Share it!!


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