5 Leading Influencer Marketing Trends for 2019
A lot of research has shown that 2018 was an amazing year for Influencer Marketing.
In this present period, influencer marketing is now the mainstream for a lot of people to consider it to be a legitimate extension of content marketing.
It is also considered to be one of the most effective means of content delivery.
Although there have been a lot of hindrances to its success like fake followers and influencers not revealing the promotional activities, influencer marketing has experienced rapid growth and development in recent years.
Before I continue, you may wish to check out a few of my previous articles related to Influencer Marketing –
- Influence Marketing for Effective Branding Content
- Influencers Picking for Your Social Media Marketing
- Twitter Influencer: Quick Tips on How to Become and Remain One
In recent times, almost everyone with a decent following on social media platforms can be an influencer.
Big and small companies are offering these self-made people a job that involves them endorsing their brand.
These companies are also commissioning collaborations that help them attract new followings.
The world of influencer marketing is rapidly evolving so it is very important to stay updated on the latest trends in influencer marketing from time to time.
Here I have listed 5 Leading Influencer Marketing Trends for 2019 –
You Should Focus on more on Micro-Influencers and Nano Influencers
In recent times, influencer marketing has evolved out of being just celebrity marketing.
A lot of people believe that influencer marketing is just about brand making deals with famous people, they do not even realize that an ad made for a product on a blog they are reading could be the work of influencer marketing.
There are many types of influencer marketing but in recent years micro-influencers and nano influencers have been growing rapidly in popularity.
Micro-influencers are the type of influencers with about 1,000 to 100,000 followers on social media platforms.
Micro-influencers are very capable of effectively spreading the message.
Here is a nice video which I like talking about How to Pitch a Brand as a Micro-Influencer by Sidewalker Daily –
Even though their following may be small, their authenticity is often high.
Nano influencers are the type of influencers that have followers that are fewer than 1,000.
These influencers have often an immense influence on the comparatively narrow market.
A nano-influencer may be one of the people with the most credibility in a particular neighborhood.
A lot of people may think that the micro-influencers and nano influencers will have little impact because they do not have enough followers, but they are usually the best people to extol’s a brand’s virtues to a narrow or specific niche.
Most people often consider products from nano influencers to be authentic and genuine so it will be beneficial for the brand.
The interested reach of micro-influencers needs to be balanced with the increased authenticity and engagement of nano influencers for the brands.
Micro-influencers and nano influencers are more accessible and they often spend more time interacting with the followers due to their small followings.
Online interactions will help a brand increase its credibility.
Their followers often trust their recommendations.
This will help a brand increase the conversion rate and they are often more affordable.
Video Content is Important
In recent times, influencers are using visual content because it is capable of reaching more people than a written post.
About 60% of products are advertised on the internet with videos from influencers.
This will require influencers to go live with a product.
The video must be made as real as possible because videos often get more attention than static posts, many brands are integrating more live video into their influencer campaigns in 2019.
Influencer Marketing Platforms
Social media platforms like Instagram have been growing rapidly in popularity in recent years.
In 2018, Instagram announced that it has achieved 1 billion active users per month.
With amazing features like Instagram Stories, IGTV, and Instagram Live, it is an ideal leading platform for Influencer Marketing.
Other social media platforms that are becoming popular among social media platforms include;
Although the live streaming video platform Twitch was majorly centered on gaming, the platform has been diversifying in content and audience in recent years.
This makes it a key growth space for influencer marketing.
It has a highly-engaged following, which makes it perfect for brands that are interested in maximizing engagements and interaction with followers in recent times.
In 2018, the platform expanded its live-stream content to attract a broader audience.
With the rapid growth in popularity of Twitch, influencer marketing is becoming more involved in the platform.
It is no more news that Snapchat is very popular among teens, college crowds, and a tween.
So if a brand is interested in attracting the attention of this highly coveted demographic, Snapchat should be one of the core components for its influencer marketing strategy.
The user experience on Snapchat is expected to improve in this year, and this will make it a great platform for influencer marketers.
TikTok has been rapidly growing in popularity in recent times.
It is particularly famous among audiences 13 to 24 years of age with its short-form user-generated music videos.
Since 2018, the platform’s audiences increased about 25 million and its download increased by up to 25 percent.
This makes it the perfect platform for influencer marketing.
Measuring ROI is a very important aspect of evaluating any marketing campaign including those that involve influencers.
It is important to keep track of metrics like the ROI to evaluate the effectiveness of whatever marketing strategy you are using.
Measuring ROI is also necessary to develop effective strategies and find out which influencer is right for their brand.
By evaluating the social analytics of these marketing campaigns, a brand will be able to determine the right social media platform, influencer, and effective posts.
This will help them improve their influencer marketing strategy.
It has been established earlier that video content will become more important to influencer marketing in 2019.
It is expected that we will experience a trend of more video on all types of social media platforms.
One of those platforms that are expected to experience rapid growth and popularity in this period is the Instagram offshoot known as IGTV.
Here is a cool video on How IGTV Helps You Grow Your Influencer Brand especially for Content Creators –
The popular social media platform, Instagram revealed IGTV to be a version of YouTube in the middle of last year.
It is expected that IGTV will continue in Instagram’s footstep and become a center for influencer marketing.
I hope you enjoyed reading my blog post.
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