Lets Start with a Bit of Basics I What is Digital Marketing?
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads) to promote products and services.
Here is a quick short video about What Exactly is Digital Marketing and How Does it Really Work?
Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Now let me highlight the below mentioned points as to how you can earn with digital marketing –
- Content marketing
- Website designing
- Social media marketing
- Mobile marketing
- Email marketing
For this answer, I would like to provide you more details about Blogging, Social media marketing, Mobile marketing and Email marketing.
I have knowledge in these digital marketing channels and it has greatly helped me to increase my brand awareness for my business and not to mention, to increase my ROI.
Blogging is nothing but a personal opinion of the writer on any topic. There are a lot of blog sites which offer free hosting of opinions and it has the readability of millions of readers.
If you are a creative writer then it is a rewarding job to write an appealing blog about the product and at the same time, online money making with digital marketing is achieved.
How to make money with Blogging?
One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:
- CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
- CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
Perhaps the most popular network for placing these types of ads is. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads.
Social Media Marketing
Social Media Marketing is a vital element now a days to grow any brand and to drive sales. As the name suggests it is a digital marketing which is done in the social media platforms like Facebook, twitter, Instagram and other social media platforms.
Nowadays a huge demographic use their free time to dabble in social media and chatting to like minded people. Most of the social media networks have their own data analytics tools which assist in building and advertising marketing campaigns in social media.
As the there is a constant streaming of discussions and opinions in the social media there would be almost an immediate notice product and it would also be shared on other platforms leading to awareness about the product.
Many experts say that social media is for connecting with people, and not for selling, but at some point, you’re going to want to leverage the connections you create.
If you’ve built up enough trust with your followers, they’ll be more inclined to check out your recommendations and the links you share.
Promote Affiliate Products with Social Media Marketing –
You can start registering off withor promote products with the help of using the Social Media Marketing platform. It’s quite simple, you start promoting any of these affiliate products and if you make a successful sale, you earn a commission.
I personally find Clickbank products easy to promote as it specializes primarily on Digital products and no inventory or shipment is involved.
Next, instead of spamming links on Twitter and hoping for the best, keep in mind that the most honest and effective way of promoting affiliate products is through reviews.
If you personally use a product and like it, and know that your followers serve to benefit from it, then write a long-form review on your blog, and share why you like the product.
Don’t be afraid to talk about what you like and don’t like about it. You can even use video if that’s more your style.
Mobile Marketing is an innovative way in digital marketing. It is a recently emerged trend for online money making with digital marketing. There are different ways of mobile marketing like:
- SMS marketing – this marketing is done by short messaging service or SMS. Before the emergence of the internet era, the products used to be advertised in this manner. Even now this method is used by small scale entrepreneurs.
- Push notifications – this was introduced by Apple in 2009 and this was replaced by google cloud messaging service later in 2013. Push notification is nothing but the message that pops on the mobile screen the viewer can see the message in a single tap.
- App based marketing – these are the recent trends in digital marketing. The developers help the product to gain maximum visibility in the app store. Mobile app development has become a lucrative way to earn money by digital marketing.
- In game mobile marketing – when playing an online game we see a lot of pop up ads in the game if you click on them they lead to the third party website urging the user to buy or download the app or game.
- QR Codes – these codes are scanned by the mobile camera and the URL is automatically entered in the browser’s tab and the user can access the product easily without the hassle f site navigation.
Nowadays, almost everyone have a mobile phone. Hence, it can be a very rewarding way to earn money by digital marketing through mobile marketing.
Not to mention, mobile marketing has a high volume of traffic because most of the world population is connected to their mobile handsets and they usually like to read news and find out new offers using their mobile devices.
Finally, we have the Email Marketing Channel..
is an innovative way of marketing. It is a marketing tool in which an advertiser sends an email to the recipient detailing the products and the deals available in them. It has the potential to reach millions of customer in a single click.
It is a mix of graphic content with contents and links which grant access to the customer for easy purchase and information. It is an easy way to gauge the customer’s reaction and the marketing graph of the product.
A lot of marketing emails come with the option of unsubscribing to eliminate unwanted customers and secure potential customers.
If I were you, I would like to sign up with Aweber and start creating my email list by using a simple autoresponder feature from Aweber.
All you need to do is drive traffic to your lead pages and capture email leads (potential prospects). The pros of this type of digital marketing are the product is advertised to a large audience and it has a far outreach than the traditional method of marketing.
The cons of this method are sometimes when a person gets a bunch of marketing emails they tend to dismiss them without a single glance.
So, it’s very crucial that your emails are very attractive and creative in a single glance. But the important part of this system is your mailing list.
It’s not about how long it is about how many leads you have in it which are definitive winners. Now there are email marketing campaigns that pay you a lead clicks on the link provided in the email.
Now’s that’s another way on how to earn money from digital marketing.
To conclude, above are some of my lists on how you can earn more money with Digital Marketing.
Hope this helps!
Over to you!
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All the best,