5 Best Social Media Management Tools

5 Best Social Media Management Tools
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Sujoy Mukherji

My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.

Sometimes you will find that managing your social media accounts without help can be overwhelming.

Especially when you are running an agency or in the business of managing the social media accounts of other business.

Managing many social media account will require you to create content, engage with followers, community management, repurposing content, scheduling shares, share other content, and so on.

But to be able to manage your social media management tools that are often used to enhance efficiency to get better results.

The use of social media management tools is considered to be a smarter and more efficient way of managing social media accounts.

This is mainly as a result of the fact that social media management requires the proper strategy and the right tools.

And even though there are a lot of social media tools in the world, not all of them can be classified as management tools.

Here are some of the best social media management tools available right now;

1. Buffer

Buffer is simply one of the best social media management tools available right now.

It is an intuitive, streamlined social media management tool that is often used by businesses, individuals, brands, and agencies to get significant engagement and results on social media.

This social media management tool offers a range of great features such as analytics, publishing, engagement, and team collaboration.

It often integrates with social media platforms like Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

  • Publishing and RSS: Buffer has also been known to have basic publishing features like adding posts to a queue and scheduling. However, it should be noted that this social management tool is not designed for every post so it cannot allow you to upload hundreds of posts and then recycle them. It is also unable to publish them on your social media accounts until you tell it to stop. This social management tools also comes with an RSS feed that enables you to publish posts from blogs.
  • Social Engagement: The Buffer tool comes with a product known as the Reply which is similar to eClincher’s Social Inbox. However, it should be noted that this product only supports Instagram, Facebook, and Twitter. This product has a price range of about $50-$225 per month.
    5 Best Social Media Management Tools
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  • Influencer Search: This social management tool does not come with an Influencer search feature.
  • Client Management Support: Buffer often comes with limited team feature that enables a user to add team members and permit them to manage many social media pages.

2. HootSuite

HootSuite is considered to be one of the most popular social management tools available as it is used by more than 15 million people and more than 800 of the fortune 1000 companies.

It is also said to be one of the oldest social management tool available (since 2008).

One of the main reasons why this social management tool is great is because it is an all-in-one platform that enables users to measure your social ROI, run social media ads, curate and schedule content, and many more.

  • Publishing and RSS: This social media management tool offers bulk scheduling, which enables you to upload many posts at the same time. However, it should be noted that it does not have the Auto Post feature that will recycle the content for you. It also comes with an incredible feature that enables you to build social sweepstakes or contest on social media. It also has RSS integration.
  • Social Engagement: The HootSuite tool does not come with a Social Inbox or a simple feature. So you are required to manually engage with each follower by logging into each social media profile separately.
  • Influencer Search: This social management tool does not come with an Influencer search feature.
  • Client Management Support: The HootSuite tool comes with basic features, custom branded URLs and post-approval.
  • Supported Social Media Networks: It often integrates with about 35 social media platforms including Twitter, Facebook, LinkedIn, Instagram, WordPress, and Pinterest.

3. Agora Pulse

Agora Pulse is also considered to be one of the best social media management tools available.

It is also an all-in-one social media management platform that offers to schedule, responding, and reporting features.

Here is a quick full review of Agora Pulse 2019 (Full Walkthrough and Tutorial) by Todd Maffin –

However, unlike most of the other social media management tools, Agora Pulse comes with many unique features like competitor analysis and Facebook contest apps.

It also comes with other features including publishing, team collaboration, social engagement, listening, and reports.

  • Scheduling and RSS: Agora Pulse comes with Auto Post feature that allows you to queue evergreen posts (indefinitely). This also allows you to put labels on your posts that enable you to retrieve and analyze each post (or a whole category).
  • Social Engagement: It also comes with Social Inbox feature which enables you to interact with all followers and message in one place. It allows you to view all profiles. It also comes with keyword searches and social monitoring.
  • Influencer Search: Agora Pulse does not come with an Influencer search feature.
  • Client Management Support: It comes with a basic team sharing features and content approval from clients. It is also capable of assigning messages to clients.
  • Supported Social Media Networks: It often integrates with social media platforms including Twitter, Facebook, LinkedIn, Instagram, and YouTube.

4. Sendible

Sendible is often considered to be one of the best social media management tools for agencies.

It is a social management tool developed specifically for agencies that have many clients.

5 Best Social Media Management Tools
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Also, in addition to most features that social media management tools often provide, Sendible allows you to customize your dashboard based on your branding to attract new clients.

  • Scheduling and RSS: Sendible comes with a Smart Queue feature that looks like eClincher’s Auto Post. It helps you put your favorite post on repeat. It also comes with a smart recommendation feature that recommends tops posts for you.
  • Social Engagement: The Sendible tool comes with the Social Inbox feature and Social listening features. This enables you to monitor various keywords and read peoples opinion of your product.
  • Influencer Search: Although it does not come with an influencer search feature, Sendible comes with CRM feature that enables you to treat social interactions and people you interact with leads.
  • Client Management: It provides a separate dashboard for each client.
  • Supported Social Media Networks: It often integrates with social media platforms including Twitter, Facebook, LinkedIn, YouTube, Google Analytics, and so on.

5. eClincher

eClincher is often considered to be the best in class social media management tool.

This tool is a comprehensive platform with all the essential features that should be used by a social media management tool.

These features include RSS feeds integration, suggested content plus curation, social inbox, and auto-posting with a smart queue.

    • Publishing and RSS: It comes with a lot of amazing features like RSS feeds integration, suggested content plus curation, social inbox, and auto-posting with a smart queue. The Auto Post feature enables you to publish hundreds of posts for the next X number of months with just a few clicks. The RSS integration enables users to automatically publish blog posts onto their profiles.
    • Suggested Content: This enables users to use keyword or categories to find articles to publish.
    • Social Engagement: eClincher comes with social box feature which enables users to manage all their social media engagement and interactions in one place.
      5 Best Social Media Management Tools
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    • Influencer Search: It enables users to search for influencers on Twitter.
    • Supported Social Media Networks: It often integrates with social media platforms including Twitter, Facebook, LinkedIn, YouTube, Instagram Business, Pinterest, Instagram, Google My Business, Google Analytics, and so on.

Conclusion

To be honest, there are a lot of social media management tools available and you will have to choose the one that suits you best.

For instance, if you are interested in a particular feature, you can find the tools that can be used for that.

You also need to choose a social media management tool that can improve your already existing social media.

I hope you enjoyed reading my blog post.

Let me know your thoughts or suggestions in the comments below.

And if you liked it, Share it!

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