Why is Social Media Important?

Why is Social Media Important? That’s a great questions! With the internet becoming a necessity in every home or office, majority of people who are online spend most of their time on social media sites. In addition, the rise in popularity of smart phones has also increased the number of people and the time spent on social media. With these phones, it is not a must for one to have a PC or laptop to be online.

 

Let’s first understand the basics as to what is Social Media? Social Media is also popularly referred to as web 2.0 and is a new and innovative way of getting one’s views and information across to others in an interactive platform that has proven to be quite effective and popular. When I talk about interactive social media platforms, I am referring to Facebook, Twitter, Instagram, etc.

Here are some of my top reasons as to how social media has become an integral part of our daily life –

Delivery of News:

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Gone are the days when you go out and buy a news paper from your local news paper stand. Now a days news updates are readily available online for free. The digital age has seen a drop in the amount of newspapers sold and the number of people reading these news sources. A high number of people prefer to access their profiles on social media first before visiting news sites. The reason for this is that friends and followers on social media platforms have become trusted source for news compared to traditional sources.

Unlike a traditional newspaper, were readers only read. In social media, you can engage with any trending news by voicing your opinions in the form of commenting online for that news post. You have more ability to interact and socialize with like minded users and get an opportunity to make new friends and new followers.

Good for your Business Brand:

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Everyone knows how complicated it is to set up a physical office and all the capital which you have to throw in to start a business. With the advent of social media platforms like Facebook, you can start an online running business for free by creating a free Facebook page. This is very good for your establishing your brand awareness and engaging with potentials buyers. It’s easy to spread your brand awareness by using social media. News about your brand gets spread faster.

Social Media and Networking:

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Social media not only helps people stay in touch with existing contacts, but also aids in the formation of new alliances. These alliances are usually with people that share common interests. These social networks open up the possibilities of discovering and learning new information, sharing ideas and interacting with others. Social media such as LinkedIn allows people to create professional networks that help them search for jobs or get tips on how to enhance their careers. With such networks, people are spending less time looking for jobs through newspapers and are turning to social media.

Importance in Market Research:

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If you are a Market Researcher, then take full advantage of using social media for reaching out to potential customers. It is common to find companies with Facebook pages and Twitter accounts using them as a way of interacting with clients. Some companies have even created special accounts for solving customer problems and handling their complaints. Social media is also being used as a way of attracting new clients and promoting products and services.

Hope this helps..

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